How can you sell more children’s eyewear? This is a question that retail companies – both ecommerce and brick-and-mortar – are asking themselves. And there is a good reason for this too.
Selling glasses in general is a solid inventory choice for any retail outlet. The reason for this is the diversity of sunglasses that can be sold, their very broad practical appeal, their high fashion appeal, and the fact that they can be sourced wholesale there fore allowing retail outlets to offer glasses at a very reasonable price.
Olympic Eyewear, wholesalers of designer discount sunglasses, say that in case of inexpensive designer sunglasses, this makes for a product choice that is nearly always a safe bet. By being presented on physical racks in assorted sets, customers are drawn to sunglasses because they are useful in so many contexts and can be picked up inexpensively.
One of these contexts is definitely eye protection for children, and these assorted sets can include many designs specifically aimed at children right alongside those for adults, for driving, for the snow, for the sun, and so on. There is just a massive appeal and an eternal customer base to serve.
Glasses for Kids
However, to return more specifically to selling sunglasses to children, this is a niche that can be targeted, but it needs to be done in a particular way. High fashion attraction is not paramount, but they should still look fun and interesting to appeal to kids.
Furthermore, they need to be effective and durable, as we all know how restless children can be and the types of situations that they get themselves in where their eyewear could fall off, get lost, or be damaged.
Therefore, durability, novelty, and a broad choice are the things to consider when marketing glasses for children. All of this can be satisfied with bulk orders of sunglasses – the utility and the choice again being the most important thing. It is all about emphasizing these aspects.
Do all that rightand you could be regularly selling children’s glasses, satisfying inventory demands with a single monthly wholesale order. This type of financial regularity is particularly good for establishing a healthy cash flow, and so this becomes one of the major reasons to consider investing in children’s glasses as part of your company’s inventory.
Such is the appeal of glasses for kids. Here follows then some further tips for making the endeavor a success:
Still Consider Style
We mentioned above that high-fashion is not so much of a priority with children’s glasses. Indeed, kids don’t need to be bought Ray Bans or anything like that but there is still children’s personal style to take into account. Kids will normally judge a pir of glasses entirely on what they look like, so emphasizing fun and colorful designs is probably best.
Offer a Broad Selection
And very often, this will mean offering adult glasses right alongside the children’s ones. It also means offering different types of glasses such as sunglasses and blue-light cancelling glasses too. Variety – which can be easily accommodated in a wholesale batch – is an incredibly wise move for marketing kids’ glasses.
Durability is Important
As mentioned above, durability is a little more important with kids’ glasses. This can still be offered inexpensively, however. Lightweight plastic frames and lenses can also be exceptionally durable – and you can source these cheaply. You do not need the most expensive materials to ensure durability.
Generally speaking, selling glasses is a great move for retail companies. And one of the reasons it is a great move is that you can also offer excellent children’s glasses.